Rainbow is a joint venture retail chain enterprise. It was established 25 years ago and has been rewarded many times as the “reputable store” by the Shenzhen government. In order to break through the complicated and changeable business environment, Rainbow was the first mall in Shenzhen that introduced “clothing O2O shopping experience center”. The center presents a few sample clothes with the 3D motion sensing virtual fitting room. Consumers stand in front of the 3D virtual fitting room to try on clothes, bags, shoes and other accessories by simple gestures pushing virtual buttons right in the air. If one satisfies with the matching, he can snap a photo and share with friends through Weibo or Wechat. One even can add the specific clothes into the cart and pay by mobile phones. The whole procedure is simple and convenient. The site attracts many visitors to experience.

Besides the cool operation way and super powerful human-computer interaction, the 3D virtual fitting room possesses accurate data monitoring and analysis function, including daily visitors, popular items, and consumption habits which will be recorded at the N-show back end.

With the introduction of the high-tech motion sensing product, Rainbow has created a smart, interactive shopping space with high efficiency and has become a bright spot in Shenzhen business circle. 

Jeep used the 3D virtual fitting room at the 2015 autumn winter subscription event and  created an O2O digital subscription activity. Distributors experienced the new arrivals through the virtual fitting room and felt the samples at site so that they can know intuitively about the product information and place orders based on the situation.

N-show 3D motion sensing interactive system integrates virtual dressing with interactive advertising. BIFT input various garment , brought brand new try-on experience for users and made users feel the convenience of computer interaction technology. This system provides not only clothes dressing, but also displays texts and images to introduce different costume culture background.

Bosideng is the largest down jacket manufacturer in China, enjoying honors of“World brand”, “China Industry Award” and “National Quality Award”. Pursuing leading brand and technology, Bosideng applied “3D motion sensing virtual fitting room”to let customers enjoy the aesthetics of technology and fashion.