撰文:钱玉娟
自2015年我国将“互联网+”列入政府行动计划以来,不到一年半的时间里,带来了理念和市场的巨大变化:“互联网+”正在以几何级的速度融合渗透,几乎所有的领域都在思考和对待其融入所引致的变化。我们的生活方式、生产方式以及社会管理不仅被逐步变化,就连新常态下的中国经济都因“互联网+”而引来缕缕春风。
Since the “Internet Plus” was included in the government initiatives in 2015, China has seensignificant changes to its concept and market in less than half a year —“Internet Plus” is being integrated and penetrated at an exponential rate into almost all the fields that are also thinking and adapting to the changes the integration of “Internet Plus” enables our lifestyle, production mode and social management to be changed gradually, while making China’s economy reborn under the “new normal”.
从近两年的中国国际高新技术成果交易会上来看,“互联网+”展区内,继续从交通、健康、制造、金融、商贸、物流、文化、公共服务等传统行业结合互联网技术的创新产品及解决方案户进行了展示,为与会者带来了更为丰富的“互联网+”创新体验。
In view of theprevious two versions of China Hi-tech Fair (CHTF), the demonstrations on “Internet Plus” have been increasingly on the rise. In particular, the “Internet Plus” Pavilion at this year’s 18th CHTF is seeing a continuity of demonstrations on innovative products and solutions from transportation, health, manufacturing, finance, commerce and trade, logistics, culture and public service, in combination with Internet technologies, bringing much richer “Internet Plus” innovative experience to attendees.
来自广州的新节奏智能科技股份有限公司已经多次参加高交会,今年又携体感操控技术、3D技术和AR增强现实技术于一身的N-shoe体感学习机亮相,旨在为儿童创造一种全新的情景式、沉浸式、交互式学习方式。新节奏智能创始人兼董事副总经理陈剑华告诉《高交会日报》,“互联网+教育”是全新的教育方式,体感技术只是实现教育方式的一种方式或手段,未来还将以内容为核心,容和打破现有传统教育以及教学工具的局限,让孩子在运动或游戏中健康地生活学习。
Guangzhou-based Newtempo that has participated in the CHTF many times is presenting its N-show somatosensory learning machine integrating collective sense control technology,3D technology and Augmented Reality (AR) technology at CHTF 2016, which is designed to create a new style of scene-based, immersed and interactive learning. Chen Jianhua, Founder and Deputy Managing Director of Newtempo, told the CHTF Daily that “Internet plus Education” is a new education method, and somatosensory technology is one of the ways or means to achieve it. In the future, content will continue to be at the core, combined with breaking tools, allowing children to live and study heavily in sports or interactive games.
“我们欣喜地看到用户对于产品的接受度,以及产品为用户的操作行为习惯带来的改变。”在陈剑华看来,几乎各行各业都在进行“互联网+”的创新改造,“但应避免让消费者被动接受创新,而是让他们去主动体验创新。”陈剑华认为,想要通过“互联网+”创新谋求转型的企业,不应以市场利益为驱动,而要以用户为核心驱动,做出实用的“互联网+”产品才是关键。
In the view of Chen Jianhua, Founder and Deputy Managing Director of Newtempo, the innovationand reformation around “Internet Plus” are in the pipeline across almost all walks of life. “We are pleased to see the acceptance of our products by our users as well as the changes products bring to their operating habits. However, we should encourage consumers to actively embracing innovation,” said Chen. Enterprises who want to pursue transformation through “Internet Plus” innovation should not be market interest-driven but user-focused. Therefore, it is the key to create practical “Internet Plus” products.
毋庸赘言,我国不少传统行业或企业尝试“互联网+”技术或产品创新后,在为用户提供全新体验方式、为企业品牌带来更多价值的同时,又进一步助力原来的传统品牌成功转型。但陈剑华强调,探索“互联网+”不应该成为企业的一种负担,更应该被看做是动力或催化剂。
After attempt to “Internet Plus” technology or product innovation, needless to say, China’s large number of traditional industries or enterprises offer a new experience mode and bring more values to their brand, while further helping traditional brands with successful transformation. “Internet Plus”, however, should not be a burden to enterprises, but should be viewed as a driving for ceor catalyst.
无论是高交会上出现的优秀“互联网+”企业或项目,还是举国上下正努力为之探索的高新科技企业团队或人才,数不胜数。事实证明,互联网已经不单单是创新产品、塑造品牌、传播文化的工具,伴随互联网应用日新月异的发展,信息交互逐步加速由“人机交互”向“人人交互”转变,以便实现虚拟世界与现实世界的深度融合。
There are numerous outstanding “Internet Plus” enterprises or projects at CHTF and hi-tech corporate teams or professionals that the whole country is striving to explore. As it turns out, Internet is not just a tool to create innovative products, build brands and disseminate culture. With the evolving development of internet applications, information from “human-computer interaction” to “human-human interaction “ to enable in-depth integration of the virtual world with the real world.
陈剑华作为其中的参与者与实践者,亲身感受着“互联网+”对行业、市场、消费生活等带来的变革。在他看来,企业的经营思路、管理模式以及产品创新,在顺应市场需求的同时,更应时刻把握互联网带来的机遇与挑战,这或将关乎着企业自身未来能否在国内外竞争中赢得主动权、保持快速与健康发展的关键所在。
As a player in “Internet Plus”, Chen jianhua has a first-hand experience of the changes “Internet Plus” bring to industries, markets and life of consumers. In his view, operational idea, management mode and product innovational of an enterprise should not only respond to market demands, but also seize any opportunities and challenges the internet brings at any moment. This might be the key to determining whether enterprises can win the initiative and keep fast and sound development in the competition at home and abroad or not.
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